![]() ![]() The AI-powered ad is available on, The Weather Channel app, and across Lufthansa’s digital advertising ecosystem. “With the help of AI, Lufthansa is able to invite consumers into an enjoyable exchange within an interactive ad unit to learn about a range of topics from key destinations to in-flight experiences.”Ĭities featured include: Athens, Greece Barcelona, Spain Berlin, Germany Budapest, Hungary Copenhagen, Denmark Florence, Italy Frankfurt, Germany Krakow, Poland Milan, Italy Munich, Germany Oslo, Norway Paris, France Prague, Czech Republic Rome, Italy and Stockholm, Sweden. “We are excited to team up with Lufthansa to help consumers discover their next international adventure through an engaging conversation powered by Watson,” said Carrie Seifer, VP and Chief Revenue Officer, IBM Watson Advertising. “This marketing campaign not only inspires exciting travel, it also utilises the most innovative methods to provide a personalised experience.” “Lufthansa continues to drive value to the consumer through the use of new and innovative technologies such as AI, both on our aircraft and off,” said Benita Struve, Director/Head of Marketing Communications & Campaigns for Lufthansa. The interactive ads, powered by IBM Watson, provides consumers with the opportunity to interact with Lufthansa for general airline questions and for travel content across 15 European destinations.Ī destination explorer showcases each location and helps the user explore different cities through local travel facts and tips, as well as tailored image galleries and videos, and offers the option for flight reservations. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown. ![]() The AI-powered ad is available to US consumers on, The Weather Channel app, and across Lufthansa’s digital advertising ecosystem.įeatured cities include: Athens, Barcelona, Berlin, Budapest, Copenhagen, Florence, Frankfurt, Krakow, Milan, Munich, Oslo, Paris, Prague, Rome, and Stockholm. The campaign, which will run from 10/1 – 11/25, will help Lufthansa to discover new insights about consumers and their travel planning needs, which can inform future marketing efforts. Lufthansa’s AI-powered ad helps consumers plan their next international adventure in Europe, showcasing a specific location and helping a consumer explore the city by providing local travel facts, and tailored image galleries or videos. IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe.Īs part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, it has become the first airline to launch a Watson Ads campaign, joining other brands such as Lego, Behr Paint, State Farm, Best Western, and TruGreen ![]()
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